The difference between "than" and "then" is that "than" is often used as a preposition which means "compared to" and "then" is often used as an adverb with a variety of definitions, including "as a result". Example only: If you can do this task better than me, then I'd appreciate if you'd show me how.
The difference between "accept" and "except" is that "accept" is often used as a verb which means to receive something by choice and "except" is often used as a preposition which means "not including". Example only: I don't accept failure except when it's inevitable on the path to success, because this means it's not true failure.
The difference between "farther" and "further" is that "farther" talks about physical distance and "further" talks about greater degree or extent. Example only: The thunder was so loud, I could tell the lightning couldn't have been farther than a few miles away, and my ears aren't much further tolerant of such noise.
The difference between "it's" and "its" is that "it's" is short for "it is" or "it has" and "its" often talks about a thing as a possessor. Example only: I know it's a rainy day and it's been much the same for several days now, but I just saw the sun shining its light for a few minutes, too.
The difference between "whom", "who" and "whose" is that "whom" often comes after a preposition like "to", "who" talks about someone performing an action and "whose" talks about someone as a possessor. Example only: I see who sent this greeting card and to whom it's addressed, but I can't tell whose handwriting is on the envelope.
The difference between "to", "too" and "two" is that "to" talks about moving in a direction, "too" can be another word for "also" and "two" is a number that comes after one. Example only: I went to the animal rescue and adopted two dogs, and they were as glad about it as I was, too.
Tip of the day The difference between "there", "they're" and "their": "There" means "in that place", "they're" is short for "they are", and "their" means that "they" have something. Example only: That basketball court over there is where they're always playing basketball during their weekend get-togethers.
Deborah A. Geiger reports:
"Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs...Any entrepreneur or business owner can use PR to their advantage if they know how to create winning pitches that result in meaningful coverage. Here are three simple steps to make it happen...Reporters want to know that you’re truly an expert, so create foundational materials that outline your background and capabilities. Start with your executive bio. Include your name, professional background and experience, education and personal details that bring your story to life...Writing a winning PR pitch means placing your news in geographical, historical and industry context to make your business and work stand out...What makes your story truly unique and newsworthy? This might mean being the first, largest or most sustainable in your field. Perhaps you have a new restaurant reservation app. Would it be fair to call it the biggest tech advancement in the culinary space in 50 years? Do a competitive analysis and highlight the key features and benefits that make you one-of-a-kind...Knowing when to pitch a reporter is just as important as the idea itself. The good news is that so much about the news cycle is predictable. Think of holidays, evergreen stories and typical human-interest topics. If you’re a marketing expert, could you offer insights on merchandising trends around Black Friday or the holiday season? Is there a news story that's very popular right now that you could serve as an expert source for? Start with a current event, and reach out to reporters who have covered, or are likely to cover, that event. Always keep your communications helpful and positive, and offer to be an expert source for future stories. The best PR pitches are super clear; when there is no confusion about who you are, what you do and how you can help, you will no doubt make a positive impression. For those who want the benefits of PR but lack the time to work on pitching and media relations, enlist the help of a qualified professional. This is often the fastest way to getting results that increase brand exposure and support marketing and sales objectives. Using these guidelines might well result in your own 'aha' moment." Lanee' Blunt reports:
"A proposal for building a factory is used when you are being considered along with other potential contractors. When you write your proposal, carefully plan and prepare an outline. Address every term and requirement in the RFP [request for proposal] when writing the outline. The proposal should address the RFP line for line. Identify the resources that you will need to provide the technical descriptions and compliance matrices. Set deadlines for each section so that when the proposal deadline approaches, you will have the proposal on time. You must have a clear understanding of your objectives when preparing the proposal...Write section 1. Start with the description in which you will provide the reader with a snapshot of what you plan to build. Address in this section how people will benefit from the factory and where it will be located. Write your mission statement. Tell them in your mission statement that you are committed and what you plan for the community. For example, give a description of a similar factory that you have built...Write section 2. This stresses the benefits of building the factory. What is the direct benefit to the city? Inform the reader of how many jobs the factory might bring to the city. Inform the reader of the sales tax benefits. Give an explanation of the benefits of hiring your company; for example, the experience and capabilities that your company has in similar projects...Write the development part in section 3 of the proposal. State what the building's features will be by giving the square footage and the maximum height of the building. Write about the features of the office space, restrooms and the restaurant giving a detailed description of each item...Write the fourth section. Write the time of completion. Set deadline dates and include dates by which you propose to complete the job. Write the cost information section and provide the proposed price...Write the fifth section. Provide a list of qualifications, a list of resumes and the responsibilities of the key personnel named in the proposal. Include information on engineers, architects and your project team and provide references. What experience do the founders of the company have? List the company goals and objectives." Steve Milano reports:
"A simple advertising contract, also known as a media buy, that doesn’t include specific details about how an ad can run may lead to miscommunication, poor ad placement, incorrect run dates and a host of other problems that might decrease or negate the effectiveness of your ad. An effective ad contract includes a variety of if-then parameters that help you get the best placement and results possible...A basic advertising contract should include the following: name of publication, station, website or advertising vehicle; your business name; price for the ad or ad schedule; date, issues or shows in which the ad is to run; placement in a print publication or time the ad is to run; payment due date; number of insertions; and run time of the ad schedule, including the start and stop date...If your campaign is time-sensitive, include a start and end date for your ad to appear. This prevents ads from running too early or continuing to run after your event is over. If you [are running] a radio or TV ad or campaign, include the time of day or specific show during which your ad or ads should run. The term 'run of schedule' means that the station will not place your ad in a specific show but will run them throughout the day at their discretion. You may need to pay a higher price to have your ad placed within specific shows or during certain hours, such as drive time...Include where you want your ad placed if buying space in a newspaper, magazine or website. Most advertisers prefer ads to appear in the first half of the magazine and on the right-hand page in print publication. Use the phrase 'right-reading' in your contract to signify that your ad must appear on a right-hand page...You may need to pay extra for specific placement. 'Run of book' means the advertiser can place the ad anywhere in the publication. To prevent your banner ad from appearing too low on a website, specify that it is to appear 'above the fold' so visitors to the site won’t have to scroll down to see the ad. You also may request that your ads appear near or away from certain types of editorial or content...Delineate how advertising materials must be delivered, where they need to arrive and by what date. Include specific digital formats, such as GIF, JPG or PDF files. Include what is to be done with hard copy materials, such as artwork used to create print ads or film...When purchasing website banner ads, specify the size in pixels, even if the site offers a variety of banner ads by specific name. Include whether the banner must link to a particular URL, and include that URL. If you are buying billboard advertising, include provisions that cover damage to the sign, including how quickly it will be repaired and if you will receive compensation for days the sign is damaged. If you have purchased a schedule of ads in a print publication, include an option that lets you move your ads to different areas of the publication after an initial test run, at no extra cost...Many businesses offer a 15 percent agency discount to advertisers who use an agency or design firm to place their ads and buy media. If pressed, many medium-size and smaller publications and websites offer the 15 percent discount directly to an advertiser. Include this discount in your contract. If the publication, station or website is providing any ad creation or production services, specify whether you will pay for them or if they are included in the cost of purchasing the advertising. Specify when payment is due, especially if your ad will not be running for some time after you sign your contract or if you will be running ongoing ads for weeks or months. Delineate acceptable payment methods, such as check, PayPal or credit card. Include the total number of insertions of ads and the total cost of the ad buy to prevent miscommunication. Request that print publications include 'tear sheets' -- pages of a publication with your ad on them cut out of the publication as proof that your ad ran -- with invoices." |
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here. Archives
May 2024
CategoriesJ.D. Parsons
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